Moment Hero

To celebrate the return of our favorite blond (sorry Landeskog) to the ice tonight, we (and Alison) bring you the newest Coke Zero “Moment Zero” ad starring Jordan Eberle and Steven Stamkos.

You can see the commercial exclusively at TSN’s Bar Down site.  It’s another adorable story in which humor plucks heartstrings and adversity is overcome.  It’s about hockey and, um, well…

Steven Stamkos wears a t-shirt.

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Jordan Eberle is mean.

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Steven Stamkos runs down a hallway.

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Steven Stamkos opens a door.

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Did I mention he wears a t-shirt?  This plot really has my attention.

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Steven Stamkos holds something.

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Something heavy that requires flexing.

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Steven Stamkos is conflicted, brooding and, as usual, kinda sparkly.  Hey, it worked for Twilight.

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He makes the hard decision.

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Oops, wrong movie.

Ultimately, in angsty and poignant profile, Steven Stamkos decides to be the hero that we always knew he could be.

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Figure skating happens.  Intern Jeff Skinner storms out of the room, mumbling about casting couches.

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The villain gets his comeuppance in really excellent lighting.

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THE END.

But not really.  A brief interview video on best hockey pranks reminds you that:

Steven Stamkos wears a t-shirt.

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Jordan Eberle is the least mean person who ever lived.

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And to ignore all mentions of Martin St. Louis and the good old days.  

Focus!  Remember the t-shirt!

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Steven’s pretty good at this – he and Ebs should do more commercials.  All we hear when we look at them is a cash register noise anyway. (Thanks, Lindsay.)  Also James Duthie can get an American late night sketch show and we’ll DVR it because it’s past our bedtimes.

The Coke Zero “Moment Zero” campaign is so excellent, it’s what we’d come up with if the world were Canada and we were in charge.  Glad to see someone else is up to the task (and possibly inside our brains).

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Waste Invest your day in all the other Moment Zero fun here, and don’t forget that time Ebs threw a Canucks fan out of the movie theater.

Steven Stamkos returns to hockey tonight when the Lightning host the Sabres at 7:30 PM.  He’s excited, we’re excited, I hate the Rangers – all systems go.

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Leave a Reply

  1. SO MANY THOUGHTS:
    - BICEPS
    - T-SHIRTS
    - I HATE THE RANGERS
    - DING DING DING DING

    See you tonight, Steven!!!!

  2. jana Reply

    I love when a guy CAN WEAR THE HELL OUT OF A SHIRT!

    Well done, Stamkos. Well-freakin-done.

    • bull girl Reply

      Is there secretly Superman on his chest? Mmmm let’s remove that Tshirt.

  3. Bree Reply

    He’s now the Captain!! Yay!